We’re happy to admit that we didn’t spend much time trying to come up with an elaborate sales pitch. Maybe it's laziness. Maybe we’re unimaginative. Say what you want. The truth is, we’d rather be straightforward with you than hit you with some slick slogan that promises the moon but delivers a rock.

Our stuff works — That’s our sales pitch. We say this, not because we’re clever, but because nature is.

One of our earliest challenges was to create a line of products that weren’t redundant. Way harder than it sounds! Why? Because rabbit manure is already naturally loaded with the kind of broad-spectrum nutrients plants need. In other words, rabbit manure is so good, why mess with it? 

So, we keep it simple where it counts and smart where it matters.

In a world where so many companies seem to be trying to pull one over on you, we’re betting on something simple: people want to be dealt with honestly. You’re tired of the gimmicks, the fine print, and the overhyped promises that never quite measure up. We get it. And that’s why we don’t hide behind flashy labels or vague jargon.

Rather, we’ve created just enough products to complement each other, not flood you with a never-ending list of plant care applications. We don’t want to make 25 products, and frankly, you don’t need to buy that many. So, we’ll just roll along being honest with what we have—stuff that works from a company that isn’t interested in selling you more than you need.

Soil Remediation-ish (noun)
The act of making bad soil less sad using nature’s original fixer-upper kit: rabbit poop, compost, and a few other carbon-based miracles. Not quite a scientific process, not quite witchcraft—just enough microbial mojo to make your plants stop crying.

(Happily not FDA approved.)